Environmentalism in Product Choices Scale

What it measures

Measures the degree to which a consumer prefers to purchase products that are believed to have a lower negative impact on the environment, including recycled materials, environmentally friendly formulations, and reduced packaging. Higher scores indicate a stronger preference for eco-conscious product choices.

Scale items

• I prefer to buy products made from recycled paper/plastic.
• I prefer to buy environmentally friendly products.
• I prefer to buy products that use less packaging.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Used by Kareklas et al. (2014) under the label 'proenvironmental lifestyle' in Study 1, with a sample of 302 adult U.S. online panel members in the context of organic food attitudes and purchase intentions. Items were slightly adapted from Roser-Renouf and Nisbet's (2008) lifestyle and consumption scale.

Citation

Kareklas, I., Carlson, J. R., & Muehling, D. D. (2014). 'I eat organic for my benefit and yours': Egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists. Journal of Advertising, 43(1), 18–32.