This scale measures how much a person likes and is impressed by a given name. Khamitov and Puzakova (2022) used it in a pretest to validate that possessive-style brand names were perceived as more appealing, supporting their broader study of inferred control in brand naming.
7-point scale (not at all (1) to very much (7))
Full scale items shown. Always cite the original source when using this scale in research.
The scale was reliable (α = .94; Khamitov and Puzakova 2022, Web Appendix J) based on a pretest sample of 79 participants. Validity was not separately reported. Though item wording does not reference brands explicitly, the scale was applied to brand names in this study and could extend to other name types (e.g., organization or personal names).
Khamitov, Mansur and Marina Puzakova (2022), "Possessive Brand Names in Brand Preferences and Choice: The Role of Inferred Control," Journal of the Academy of Marketing Science, 50 (5), 1032-1051.
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