A four-item sentence-completion scale measuring the degree to which a consumer perceives a brand as possessing broad societal agency — the capacity to shape outcomes in the world, influence people's lives, affect society, and exert influence beyond its commercial domain. Items complete a stem identifying the brand being evaluated. The scale operationalises brand-level agency as a social force and was developed in research on how brand leader status affects consumer choice under conditions of reduced personal control.
Beck, Joshua T., Ryan Rahinel, and Alexander Bleier (2020). Company worth keeping: Personal control and preferences for brand leaders. Journal of Consumer Research, 46(5), 871–886.
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