Need for Touch (Instrumental)

What it measures

A six-item scale measuring need for touch.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I place more trust in products that can be touched before purchase.
• I feel more comfortable purchasing a product after physically examining it.
• If I can’t touch a product in the store, I am reluctant to purchase the product.
• I feel more confident making a purchase after touching a product.
• The only way to make sure a product is worth buying is to actually touch it.
• There are many products that I would only buy if I could handle them before purchase..

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Grohmann, Bianca, Eric R. Spangenberg, David E. Sprott (2007), “The Influence of Tactile Input on the Evaluation of Retail Product Offerings,” Journal of Retailing, 83 (2), 237-245.

Keywords