Novelty of the Product

What it measures

A brief, three-item check on whether a product feels genuinely new and different rather than more of the same.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• This _____ is unique.
• This _____ is novel.
• This _____ is different.

Citation

Sheehan, D., & Dommer, S.L. (2020). Saving Your Self: How Identity Relevance Influences Product Usage. Journal of Consumer Research, 46(6), 1076–1092.

Keywords