Product As an Undue Privilege

What it measures

The scale captures how much a product feels like an undue or undeserved privilege, most relevant in luxury consumption contexts where feelings of being an impostor can undercut enjoyment.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I would feel unworthy of the _____.
• Using the _____ would make me question whether or not I really deserve it.
• I associate the _____ with an undue privilege.
• The _____ symbolizes excessive privilege.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Goor et al. (2020) used two- and four-item versions of this scale across four studies with varying focal products, some luxury and some not. Reliability ranged from good to strong depending on version and study. CFA was conducted alongside a related measure of inauthenticity, providing supporting validity evidence. Note: item wording varied slightly between the two- and four-item versions.

Citation

Goor, D., Ordabayeva, N., Keinan, A., & Crener, S. (2020). The Impostor Syndrome from Luxury Consumption. Journal of Consumer Research, 46(6), 1031-1951.

Keywords