Product As an Undue Privilege

What it measures

Do you feel like you've earned this? Four items measure a nagging sense of not quite deserving what one has.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I would feel unworthy of the _____.
• Using the _____ would make me question whether or not I really deserve it.
• I associate the _____ with an undue privilege.
• The _____ symbolizes excessive privilege.

Citation

Goor, D., Ordabayeva, N., Keinan, A., & Crener, S. (2020). The Impostor Syndrome from Luxury Consumption. Journal of Consumer Research, 46(6), 1031-1951.

Keywords