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Object Eeriness Perception

OEPPerceived eeriness, creepiness, and unnaturalness of a specific object
3 items 2019 α .96 Free Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I.

What it measures

Three items assess how eerie, creepy, and unnatural a consumer perceives a particular object to be. Used in a study on humanoid service robots, the scale captures the uncanny valley response to anthropomorphic technology. The source of the scale was not identified.

Citation

Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535–556.

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