Three items assess how eerie, creepy, and unnatural a consumer perceives a particular object to be. Used in a study on humanoid service robots, the scale captures the uncanny valley response to anthropomorphic technology. The source of the scale was not identified.
7-point scale (1=not at all, 7=very much so)
Full scale items shown. Always cite the original source when using this scale in research.
Items are single adjectives rated under a shared stem ('This _____ is:'). The blank should be filled with the name or description of the focal object. The format resembles a semantic magnitude scale rather than a Likert agree–disagree measure.
Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019). Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses. Journal of Marketing Research, 56(4), 535–556.
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