Opportunism

What it measures

Three items ask whether a decision was driven mainly by a convenient opportunity too good to pass up.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I wanted to take advantage of the opportunity that presented itself.
• The opportunity was just too good to pass up.
• I didn’t want to waste the opportunity.

Citation

Hock, S.J., Bagchi, R., & Anderson, T.M. (2020). Promotional Games Increase Consumer Conversion Rates and Spending. Journal of Consumer Research, 47(1), 79–99.

Keywords