Opportunism

What it measures

The scale assesses perceived opportunism in a relationship or exchange, capturing the sense that a partner is willing to act self-interestedly at another's expense.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• I wanted to take advantage of the opportunity that presented itself.
• The opportunity was just too good to pass up.
• I didn’t want to waste the opportunity.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Source not stated by Hock, Bagchi, and Anderson (2020), who used the scale with university students. Reliability was strong (α = .94). Validity information wasn't provided.

Citation

Hock, S.J., Bagchi, R., & Anderson, T.M. (2020). Promotional Games Increase Consumer Conversion Rates and Spending. Journal of Consumer Research, 47(1), 79–99.

Keywords