Order Release Quantities

What it measures

Order release quantities reflects customers' perceptions of a logistics service provider's flexibility and willingness to fulfil the quantities they request without imposing restrictive constraints. The construct captures the degree to which customers can obtain their desired order volumes without encountering challenges to requisition quantities or experiencing difficulties related to minimum or maximum release thresholds. Product availability has long been recognised as a foundational component of logistics excellence.

Representative items

• Requisition quantities are not challenged.
• Difficulties never occur due to maximum release quantities.
• Difficulties never occur due to minimum release quantities.

Citation

Mentzer, J. T., Flint, D. J., & Hult, G. T. M. (2001). Logistics service quality as a segment-customized process. Journal of Marketing, 65(4), 82–104.