Three seven-point items capture a consumer's global satisfaction with a service experience, reflecting the overall quality of the interaction with the business rather than just the product received. The scale blends Likert-type and rating formats across items. It has been validated across banking, home buying, and electronics retail contexts.
7-point Likert/rating (items 1–2: strongly disagree/strongly agree; item 3: very dissatisfied/extremely satisfied)
Full scale items shown. Always cite the original source when using this scale in research.
Alphas of .89 and .88 were reported for bank customers and new home buyers respectively, with .82 for electronics retail customers. Business name should be placed in each blank. Item 3 uses a satisfaction rating anchor rather than agree/disagree.
Maxham, J. G., III, & Netemeyer, R. G. (2002). Modeling customer perceptions of complaint handling over time: The effect of perceived justice on satisfaction and intent. Journal of Retailing, 78(4), 239–252.
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