Four nine-point items measure the perceived variety in a product assortment and the enjoyment expected from that variety. The first three items use agree/disagree anchors and tap hedonic variety value, preferred option availability, and variety of consumption modes. The fourth uses quantity-of-variety anchors and directly assesses perceived variety level. The scale was used in a study examining how assortment structure affects perceived variety and consumption.
Kahn, B. E., & Wansink, B. (2004). The influence of assortment structure on perceived variety and consumption quantities. Journal of Consumer Research, 30(4), 519–533.
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