The scale captures how much a consumer believes a product will be of high quality because its producer is identifiable and can be held personally responsible if something goes wrong. It was introduced in a pilot study by Fuchs, Kaiser, Schreier, and van Osselaer (2022), who referred to the underlying construct as quality-related accountability; no external source for the items was identified.
Likert-type (exact anchors not reported; likely a 7-point strongly disagree–strongly agree scale)
Full scale items shown. Always cite the original source when using this scale in research.
Reported in a web appendix pilot study with 61 Amazon MTurk participants, the scale showed strong internal consistency (α = .85; Fuchs et al. 2022, web appendix, p. 4). The authors did not directly test validity, though a factor analysis suggested the items were empirically distinct from a related general-accountability scale used alongside it. Response anchors were not specified in the source.
Fuchs, Christoph, Ulrike Kaiser, Martin Schreier, and Stijn M.J. van Osselaer (2022), "The Value of Making Producers Personal," Journal of Retailing, 98 (3), 486-495.
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