Perceived Value Scale

What it measures

A multidimensional measure of consumer perceived value at the point of purchase. Captures functional value (quality, price), emotional value (feelings generated by the product), and social value (social image enhancement). Widely used in retail, services, and online shopping research to model purchase decisions and satisfaction.

Response format

Likert (1–7, strongly disagree to strongly agree)

Scale items

Functional Value — Quality (Likert 1–7, strongly disagree to strongly agree)

• This product has consistent quality.
• This product is well made.
• This product has an acceptable standard of quality.
• This product would perform consistently.
• This product would not last a long time. (R)

Functional Value — Price

• This product is reasonably priced.
• This product offers value for money.
• This product is a good product for the price.
• This product would be economical.

Emotional Value

• This product is one I would feel relaxed about using.
• This product would make me feel good.
• This product would give me pleasure.
• This product would make me want to use it.

Social Value

• This product would help me feel acceptable.
• This product would improve the way I am perceived.
• This product would make a good impression on other people.
• This product would give its owner social approval.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Four subscale scores and a total. Score = mean per subscale. Widely used in structural equation models with satisfaction and loyalty as outcomes. The quality dimension correlates with SERVQUAL reliability and assurance dimensions. Distinguish from perceived quality (product attributes) — perceived value integrates quality AND price.

Recommended companion scales

Citation

Sweeney, J.C., & Soutar, G.N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203–220.

Keywords