Perceived Value Scale

What it measures

A multidimensional measure of consumer perceived value at the point of purchase. Captures functional value (quality, price), emotional value (feelings generated by the product), and social value (social image enhancement). Widely used in retail, services, and online shopping research to model purchase decisions and satisfaction.

Representative items

• This product is well made. (Quality)
• This product has consistent quality. (Quality)
• This product would make me feel good. (Emotional)
• This product would make me want to use it. (Emotional)
• Purchasing this product would help me to feel acceptable. (Social)

Citation

Sweeney, J.C., & Soutar, G.N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77(2), 203–220.