Three items capture how much one person admires, looks up to, and respects another individual. Warren and Mohr (2019) used the scale in Study 1 with 295 U.S. MTurk participants. The source of the scale was not identified. The scale stem invites respondents to report their impression of a specific target person.
7-point Likert (1=disagree, 7=agree)
Full scale items shown. Always cite the original source when using this scale in research.
Item source was provided via personal correspondence from Warren (2020). Companion scale from the same paper measures perceived humorousness of a person.
Warren, C., & Mohr, G. S. (2019). Ironic consumption. Journal of Consumer Research, 46(2), 246–266.
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