Post-Recommendation Product Attitude

What it measures

This scale measures how positive a consumer's impressions and intentions are toward a product immediately after receiving a recommendation from a consultant or advisor. D'Angelo and Valsesia (2023) used it in two studies, involving artwork and cookies, to test how combinatory recommendations shape post-recommendation product attitudes.

Response format

7-point scale (not at all (1) to very much (7))

Scale items

• After hearing the consultant's recommendation, how positive are your impressions of the ___?
• After hearing this recommendation, how much do you like the ___?
• After hearing this recommendation, how likely are you to try out the ___?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

The scale was reliable in both studies (α = .90 in Study 4 and Study 5; D'Angelo and Valsesia 2023, pp. 163, 164). It showed discriminant validity from a measure of the consultant's product knowledge, with average variance extracted of .79 and .75, respectively. The scale works best for products consumers can sample or preview before purchase, such as viewing artwork or tasting a cookie.

Citation

D'Angelo, Jennifer K. and Francesca Valsesia (2023), "You Should Try These Together: Combinatory Recommendations Signal Expertise and Improve Product Attitudes," Journal of Marketing Research, 60 (1), 155-169.

Keywords

More Consumer Decision Making scales

• Perceived Source Expertise2023 · 3 items
• Brand Behavioural Intention2002 · 4 items
• Hedonic and Utilitarian Consumer Product Attitudes1991 · 10 items
• Preference for Consistency Scale1995 · 18 items
• Need to Evaluate Scale1996 · 16 items
• Need for Cognition Scale1982 · 34 items