Preference for Consistency Scale

PFCA dispositional preference for consistency in one's own responses and in others' responses. PFC reflects a tendency to base responses to incoming stimuli on prior expectancies, commitments, and choices. Manifests across three domains: internal consistency (desire to be consistent with one's own prior responses), public consistency (desire to appear consistent to others), and others' consistency (desire that others be consistent).
18 items 1995 α 0.84–0.89 Free Cialdini, R.B., Trost, M.R. & Newsom, J.

What it measures

Individuals high in PFC tend to behave in ways consistent with prior commitments, are more susceptible to foot-in-the-door effects and cognitive dissonance induction, and show stronger balance-consistency effects. High PFC individuals also tend toward rigidity and personal need for structure. PFC is conceptually and empirically related to balance theory, cognitive dissonance, and commitment-consistency influence principles (Cialdini 1984). The 9-item short form (average alpha=0.84) is recommended for most research contexts; the correlation between 18- and 9-item versions is r=0.95. Mean score: M=5.43 (SD=1.19) for the 18-item version.

Response format

9-point Likert (1=strongly disagree to 9=strongly agree); items averaged. Item 18 reverse-scored. A 9-item short form is also available (items 4,5,7,11,12,14,15,16,18).

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Item 18 ('It doesn't bother me much if my actions are inconsistent') requires reverse scoring. The three conceptual domains (internal, public, others' consistency) are scored as a single scale because of their high intercorrelations (0.73–0.87). The 9-item short form comprises items 4, 5, 7, 11, 12, 14, 15, 16, and 18 (item 18 still reverse-scored). PFC correlated with rigidity (r=0.48), personal need for structure (r=0.47), and self-consciousness (r=0.25); negatively with Openness (r=–0.38); not with social desirability, self-monitoring, or locus of control. Used in influence and persuasion research as a moderator of commitment-based tactics.

Recommended companion scales

Self-Monitoring ScaleConsumer Susceptibility to Interpersonal InfluencePreference for Consistency — Attitude Consistency

Citation

Cialdini, R.B., Trost, M.R., & Newsom, J. (1995). Preference for consistency: The development of a valid measure and the discovery of surprising behavioral implications. Journal of Personality and Social Psychology, 69(2), 318–328.

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Keywords

#preferenceforconsistency#PFC#consistency#cognitivedissonance#commitment#foot-in-the-door#balancetheory#socialinfluence#individualdifferences#Cialdini#persuasion#self-consistency
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