Post-Socializing Affect

PSAHow a person feels after socializing with other people, i
3 items 2007 α .80 Free Wheeler, S. C., & Berger, J.

What it measures

A three-item Likert-type scale designed to measure how a person feels after socializing with other people, i.

Response format

7-point scale

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .80) was reported in the primary study.

Citation

Wheeler, S. Christian and Jonah Berger (2007), “When the Same Prime Leads to Different Effects,” Journal of Consumer Research, 34 (3), 357-368.

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Keywords

#advertising#affect#persuasion
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