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Price Expertise

PRCEXPPerceived expertise as a source of product price information
3 items 2003 α .90 Free Kopalle, P. K., & Lindsey-Mullikin, J.

What it measures

Three items measure the extent to which a person considers themselves and is considered by others to be an expert source of information about product prices.

Citation

Kopalle, P. K., & Lindsey-Mullikin, J. (2003). The impact of external reference price on consumer price expectations. Journal of Retailing, 79(4), 225–236.

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