Price Expertise

What it measures

Three items measure the extent to which a person considers themselves and is considered by others to be an expert source of information about product prices.

Response format

Response format not stated; Likert-type

Scale items

• I am considered somewhat of an expert when it comes to knowing the price of products. [item may be truncated]
• My friends think of me as a good source of price information.
• I enjoy telling people how much they might expect to pay for different products.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Appears original to Kopalle and Lindsey-Mullikin (2003), drawing on Kopalle and Lehmann (1995). Alpha .90. Item 1 appears truncated—verify full wording against original article.

Recommended companion scales

Citation

Kopalle, P. K., & Lindsey-Mullikin, J. (2003). The impact of external reference price on consumer price expectations. Journal of Retailing, 79(4), 225–236.

Keywords