Expertise (General)

EXPGENSelf-reported level of knowledge and experience with an object or product class

4 items 1993 α .90 Free Mishra, S., Umesh, U. N., & Stem, D. E.

What it measures

Four semantic differential pairs capture a person's self-assessed level of knowledge, experience, and expertise with a specified object or product category.

Citation

Mishra, S., Umesh, U. N., & Stem, D. E. (1993). Antecedents of the attraction effect: An information-processing approach. Journal of Marketing Research, 30(3), 331–349.

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