Object Familiarity (Oliver)

OBJFAMOSelf-reported familiarity and knowledge about a specific object or brand

3 items 1985 α .90 Free Oliver, R. L., & Bearden, W. O.

What it measures

Three semantic differential items assess a person's self-reported familiarity with and knowledge of a specified object, brand, or product.

Citation

Oliver, R. L., & Bearden, W. O. (1985). Disconfirmation processes and consumer evaluations in product usage. Journal of Consumer Research, 12(2), 235–246.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales