Object Familiarity (Oliver)

What it measures

Three semantic differential items assess a person's self-reported familiarity with and knowledge of a specified object, brand, or product.

Response format

7-point semantic differential

Scale items

• In general, would you consider yourself familiar or unfamiliar with __________?
• Would you consider yourself informed or uninformed about __________?
• Would you consider yourself knowledgeable about __________?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Developed by Oliver and Bearden (1985). Alphas .90 (apartments) and .97 (3M products) in Moore et al. (2005). Original reliability .85. Blanks should be replaced with the target object or product.

Recommended companion scales

Citation

Oliver, R. L., & Bearden, W. O. (1985). Disconfirmation processes and consumer evaluations in product usage. Journal of Consumer Research, 12(2), 235–246.

Keywords