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Expertise (Personal)

EXPPERSSelf-reported familiarity and knowledge with a product category
5 items 2005 α .89 Free Thompson, D. V., Hamilton, R. W., & Rust, R. T.

What it measures

Five items assess a person's self-reported familiarity, knowledge, clarity about key attributes, and frequency of use with a specified product category.

Citation

Thompson, D. V., Hamilton, R. W., & Rust, R. T. (2005). Feature fatigue: When product capabilities become too much of a good thing. Journal of Marketing Research, 42(4), 431–442.

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