Three items measure the extent to which a consumer perceives a product to be symbolically infused with love through the process by which it was made. The scale operationalises the 'love account' of the handmade effect -- the belief that handcrafted products contain and transmit the maker's affective investment in a way that machine-made products cannot. This perceived love embeddedness is posited as a key mechanism through which production mode (handmade vs. machine-made) affects product attractiveness and gift-giving value.
Fuchs, C., Schreier, M., & van Osselaer, S. M. J. (2015). The handmade effect: What's love got to do with it? Journal of Marketing, 79(2), 98-110.
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