Product Usage Outcomes (Positive)

What it measures

A multiple-item Likert-type scale designed to measure the extent to which a person believes that use of a product will have consequences that are good and enjoyable.

Response format

7-point Likert scale

Scale items

• feel good
• have fun
• feel more confident or sure of yourself
• feel happy
• feel more friendly or outgoing
• have an easier time talking to people
• have an easier time expressing your feelings
• feel relaxed

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study.

Citation

Grube, Joel W., Meng-Jinn Chen, Patricia Madden, and Mark Morgan (1995), “Predicting Adolescent Drinking from Alcohol Expectancy Values: A Comparison of Additive, Interactive, and Nonlinear Model,” Journal of Applied Social Psychology, 25 (1), 839–857.

Keywords