A multiple-item Likert-type scale designed to measure the extent to which a person believes that use of a product will have consequences that are good and enjoyable.
Grube, Joel W., Meng-Jinn Chen, Patricia Madden, and Mark Morgan (1995), “Predicting Adolescent Drinking from Alcohol Expectancy Values: A Comparison of Additive, Interactive, and Nonlinear Model,” Journal of Applied Social Psychology, 25 (1), 839–857.
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