Mood (General)

What it measures

A three-item semantic scale designed to measure how a person feels at some particular point in time.

Response format

7-point semantic differential

Scale items

• Not happy / Happy
• Not cheerful / Cheerful
• Not hopeful / Hopeful

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .84) was reported in the primary study.

Citation

Cox, Anthony D., Dena Cox, and Gregory Zimet (2006), “Understanding Consumer Responses to Product Risk Information,” Journal of Marketing, 70 (1), 79-91.

Keywords