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Mood (General)

MOOHow a person feels at some particular point in time
3 items 2006 α .84 Free Cox, A. D., & Zimet, G.

What it measures

A three-item semantic scale designed to measure how a person feels at some particular point in time.

Citation

Cox, Anthony D., Dena Cox, and Gregory Zimet (2006), “Understanding Consumer Responses to Product Risk Information,” Journal of Marketing, 70 (1), 79-91.

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