The scale captures how a person felt while evaluating a product, distinct from their attitude toward the product itself. Chang, Mukherjee, and Chattopadhyay (2023) used four semantic-differential items to tap this in-the-moment mood; the scale appears to be the authors' own creation, as no external source was stated.
7-point semantic differential; higher scores indicate more positive feelings
Full scale items shown. Always cite the original source when using this scale in research.
Data came from 243 participants recruited via CloudResearch. Reliability was strong across uses: α = .91 in Study 3, α = .93 in Study 4, and α = .87 in the Study 3 pretest (Chang, Mukherjee, and Chattopadhyay 2023, pp. 698, 700; Web Appendix, p. 39). Validity was not separately discussed. Respondents rated how they felt while evaluating a product shown in a video.
Chang, Hannah H., Anirban Mukherjee, and Amitava Chattopadhyay (2023), "More Voices Persuade: The Attentional Benefits of Voice Numerosity," Journal of Marketing Research, 60 (4), 687–706.
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