This scale measures how happy a recalled experience made a person feel, used as a comparison condition to a parallel measure of fun. Oh and Pham (2022) included it in Study 3 to distinguish the specific emotional signature of fun from more general happiness.
7-point scale (not at all (1) to very much so (7))
Full scale items shown. Always cite the original source when using this scale in research.
The scale was reliable (α = .90; Oh and Pham 2022, p. 70) among 296 U.K. participants recruited from Prolific. As with the companion fun measure, EFA and structural equation modeling supported the scale's role within the broader model. Items were developed from the same depth-interview process as the fun scale.
Oh, Travis Tae and Michel Tuan Pham (2022), "A Liberating-Engagement Theory of Consumer Fun," Journal of Consumer Research, 49 (1), 46-73.
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