Grateful, thankful, appreciative — three simple trait words capturing a felt sense of thankfulness at a given moment.
7-point unipolar Likert (1=strongly disagree, 7=strongly agree)
Chang, C. (2020). How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being. Journal of Advertising, 49(5), 613–632.
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