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Gratitude

Gratitude
3 items 2020 α 0.97 Free Chang, C.
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What it measures

Grateful, thankful, appreciative — three simple trait words capturing a felt sense of thankfulness at a given moment.

Response Format

7-point unipolar Likert (1=strongly disagree, 7=strongly agree)

Representative items

Citation

Chang, C. (2020). How Branded Videos Can Inspire Consumers and Benefit Brands: Implications for Consumers’ Subjective Well-Being. Journal of Advertising, 49(5), 613–632.

Keywords

gratitudeaffectwell-beingemotion
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