This scale measures how much fun a person experienced during a recalled activity. Oh and Pham (2022) developed the items from depth interviews about fun experiences and used the scale across two studies as part of a broader theory of consumer fun.
Study 2: 5-point scale (not at all (1) to very much so (5)); Study 3: 7-point scale (not at all (1) to very much so (7))
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The scale was highly reliable in both studies (α = .95, Study 2; α = .93, Study 3; Oh and Pham 2022, p. 70). Exploratory factor analysis helped purify the item set, and structural equation modeling supported good model fit in both studies. Items were developed from qualitative depth interviews conducted in an earlier study by the same authors.
Oh, Travis Tae and Michel Tuan Pham (2022), "A Liberating-Engagement Theory of Consumer Fun," Journal of Consumer Research, 49 (1), 46-73.
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