Mood Monitoring

What it measures

The scale measures a person's habitual tendency to notice and reflect on their own emotional state throughout the day — the disposition to monitor mood, not the mood itself. Five items assess how often someone consciously checks in with how they are feeling, developed to test whether habitual mood-monitors respond differently to retail environments designed to regulate emotion.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• I often evaluate my mood.
• I find myself thinking about my mood during the day.
• On my way home from work or school, I find myself evaluating my mood.
• I am sensitive to changes in my mood.
• I don’t pay much attention to my moods. (r)

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .89) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Arnold, Mark J. and Kristy E. Reynolds (2009), "Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus," Journal of Retailing, 85 (3), 308-320.

Keywords