Four items measure a consumer's evaluation of the value offered by a specific price promotion. Three items use a Likert-type agree/disagree format while one item uses a semantic differential. Together they tap perceptions of excellent value, poor value (reverse), quality-price ratio, and whether the deal represents a good buy. The scale has been used across consumer packaged goods categories.
Hardesty, D. M., & Bearden, W. O. (2003). Consumer evaluations of different promotion types and price presentations: The moderating role of promotional benefit level. Journal of Retailing, 79(1), 17–25.
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