Sales Offer Evaluation

What it measures

Assesses how a consumer evaluates a specific promotional deal, combining perceptions of deal attractiveness, overall deal quality, and purchase likelihood. Referred to as 'deal evaluation' by the original author. Items use different bipolar anchors rather than a single uniform scale format.

Representative items

• How attractive does the deal appear to you? (very unattractive / very attractive)
• Does the promotion suggest a good or bad deal overall? (definitely a bad deal / definitely a good deal)
• How likely are you to buy the [product]? (definitely will not / definitely will)

Citation

Mao, W. (2016). Sometimes 'fee' is better than 'free': Token promotional pricing and consumer reactions to price promotion offering product upgrades. Journal of Retailing, 92(2), 173–184.