Three eleven-point semantic differential items assess the degree to which a consumer views a product at a given price as a worthwhile buy, good monetary value, and excellent bargain. The bipolar anchors span from extremely negative to extremely positive evaluations. The scale has been applied to both low- and high-priced products and shows sensitivity to price level effects.
Adaval, R., & Monroe, K. B. (2002). Automatic construction and use of contextual information for product and price evaluations. Journal of Consumer Research, 28(4), 572–588.
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