This three-item semantic differential measures how positively a customer evaluates fruit they have bought, focusing on whether it looks good and is free from damage. Koukova, Wang, and Isaac (2023) used it in three experiments in research on whether conditional review requests from retailers ('if you loved our product...') harm customer loyalty; they referred to the measure as product quality. Two of the items depend on visual inspection rather than taste, smell, or touch. No source was given, so the items appear to be the authors' own.
7-point semantic differential (higher scores indicate better quality)
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .96 (Experiment 3), .89 (Experiment 4), and .97 (Experiment 5) (Koukova, Wang, and Isaac 2023, p. 92); validity was not discussed. Directions: 'Please evaluate the quality of the fruit you purchased.' Although designed for fruit, the scale may also suit other fresh foods such as vegetables and meat. See also Food Product Quality Evaluation (ID 826).
Koukova, Nevena T., Rebecca Jen-Hui Wang, and Mathew S. Isaac (2023), "'If You Loved Our Product': Do Conditional Review Requests Harm Retailer Loyalty?" Journal of Retailing, 99 (1), 85-101.
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