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Quality (Car Brand)

QUAQuality (Car Brand)
10 items 1981 α .88 Free Fornell, C., & Larcker, D. F.

What it measures

A multiple-item likert scale designed to measure a person's attitude regarding the quality of a car brand based upon beliefs about specific attributes.

Citation

Fornell, Claes and David F. Larcker (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18 (February), 39-50.

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