Quality (Car Brand)

What it measures

A multiple-item likert scale designed to measure a person's attitude regarding the quality of a car brand based upon beliefs about specific attributes.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• functionality
• engine power
• comfort
• ease of use
• space
• safety
• design
• emanation
• model variety
• The directions used with this scale are not known but probably asked respondents to indicate how well these items characterized a particular brand of car.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .88) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Fornell, Claes and David F. Larcker (1981), “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18 (February), 39-50.

Keywords