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Satisfaction with the Decision

SWTDAfter consumption has occurred
6 items 2000 α .82 Free Fitzsimons, G.

What it measures

A multiple-item Likert-type scale designed to measure a person’s satisfaction with the process of making a selection from among a set of alternative brands.

Citation

Fitzsimons, Gavan (2000), “Consumer Response to Stockouts,” Journal of Consumer Research, 27 (2), 249-266.

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