Satisfaction with the Decision

What it measures

A multiple-item Likert-type scale designed to measure a person’s satisfaction with the process of making a selection from among a set of alternative brands.

Response format

7-point Likert scale

Scale items

• How satisfied or dissatisfied are you with your experience of deciding which product option to choose? (r)
• I found the process of deciding which product to buy frustrating. (r)
• Several good options were available for me to choose between.
• I thought the choice selection was good.
• I would be happy to choose from the same set of product options on my next purchase occasion.
• I found the process of deciding which product to buy interesting.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity.

Citation

Fitzsimons, Gavan (2000), “Consumer Response to Stockouts,” Journal of Consumer Research, 27 (2), 249-266.

Keywords