Quantity

What it measures

A multiple-item semantic scale designed to measure a person's estimate of how lengthy a stimulus is in terms of elements it contains.

Response format

7-point semantic differential

Scale items

• not substantial / substantial
• few / numerous
• limited / extensive

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .80) was reported in the primary study.

Citation

Raju, Sekar, H. Rao Unnava, and Nicole Votolato Montgomery (2009), "The Moderating Effect of Brand Commitment on the Evaluation of Competitive Brands," Journal of Advertising, 38 (2), 21-35.

Keywords