Repurchase Intention
RIA person’s likelihood of buying a particular product again in the indefinite future
5 items
2007
α .81
Free
Heitmann, M. D., & Herrmann, A.
What it measures
A multiple-item likert scale designed to measure a person’s likelihood of buying a particular product again in the indefinite future.
Response format
9-point Likert (1=strongly disagree, 9=strongly agree)
Scale items
- It is very likely that I would purchase this same product (or its successor) again.
- I am willing to pay a price premium over competing products to be able to purchase this product (or its
- I would only consider purchasing this product again, if it would be substantially cheaper. (r)
- Commercials regarding competing brands are not able to reduce my interest in buying the same product (or
- I would purchase this product (or its successor) again, even if it receives bad evaluations by the media or
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Internal consistency (alpha = .81) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.
Citation
Heitmann, Mark, Donald R. Lehmann, and Andreas Herrmann (2007), “Choice Goal Attainment and Decision and Consumption Satisfaction,” Journal of Marketing Research, 44 (2), 234-250.
Keywords
#advertising#persuasion#purchaseintention