Lying Intention

LIA person's expressed willingness to misrepresent the truth in a particular situation
4 items 2006 α .93 Free Argo, J. J., & Dahl, D. W.

What it measures

A four-item semantic scale designed to measure a person's expressed willingness to misrepresent the truth in a particular situation.

Response format

7-point semantic differential

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Formal validity assessment was not reported by the original authors.

Citation

Argo, Jennifer J., Katherine White, and Darren W. Dahl (2006), “Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information,” Journal of Consumer Research, 33 (June), 99-108.

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Keywords

#advertising#persuasion#purchaseintention
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