Moral Identity (Internalization)
MIThe degree to which a person views moral traits as being deeply rooted in his/her self-concept
5 items
2002
α .85
Free
Aquino, K. F., & Reed II, A.
What it measures
A five-item likert scale designed to measure the degree to which a person views moral traits as being deeply rooted in his/her self-concept.
Response format
7-point Likert (1=strongly disagree, 7=strongly agree)
Scale items
- It would make me feel good to be a person who has these characteristics.
- Being someone who has these characteristics is an important part of who I am.
- I would be ashamed to be a person who had these characteristics. (r)
- Having these characteristics is not really important to me. (r)
- I strongly desire to have these characteristics.
Full scale items shown. Always cite the original source when using this scale in research.
Citation
Aquino, Karl F. and Americus Reed II (2002), “The Self-Importance of Moral Identity,” Journal of Personality and Social Psychology, 83 (6), 1423–40.
Keywords
#advertising#identity#persuasion