Mood Repair

MRMood Repair
4 items 2009 α .85 Free Arnold, M. J., & Reynolds, K. E.

What it measures

A four-item likert scale designed to measure the degree to which a person has the ability to maintain a positive mood and to return to it if a bad mood is experienced.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .85) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Arnold, Mark J. and Kristy E. Reynolds (2009), "Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus," Journal of Retailing, 85 (3), 308-320.

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Keywords

#advertising#mood#persuasion
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