Morality Comparison (Organizations)
MCThe degree to which a person believes that one organization is more moral than another
7 items
2007
α .93
Free
Reed II, A. K., & Levy, E.
What it measures
A multiple-item Likert-type scale designed to measure the degree to which a person believes that one organization is more moral than another.
Response format
6-point scale
Scale items
- Which company is more caring?
- Which company is a better corporate citizen?
- Which company shows greater concern for the welfare of others?
- Which company is more socially responsible?
- Which company is more involved with its community?
- Which company is more moral?
- Which company displays a greater social conscience?
Full scale items shown. Always cite the original source when using this scale in research.
Citation
Reed II, Americus, Karl Aquino, and Eric Levy (2007), “Moral Identity and Judgments of Charitable Behaviors,” Journal of Marketing, 71 (1), 178-193.
Keywords
#advertising#persuasion