Ownership (Perceived)

OWNThe degree to which a person has a feeling of owning an object without actually owning it
3 items 2009 α .96 Free Peck, J., & Shu, S. B.

What it measures

A multiple-item likert scale designed to measure the degree to which a person has a feeling of owning an object without actually owning it.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity.

Citation

Peck, Joann and Suzanne B. Shu (2009), "The Effect of Mere Touch on Perceived Ownership," Journal of Consumer Research, 36 (3), 434-447.

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Keywords

#advertising#persuasion
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