Mood (General)

What it measures

A multiple-item semantic scale designed to measure a subject’s affective mood state at a particular point in time.

Response format

7-point semantic differential

Scale items

• good / bad
• pleasant / unpleasant
• happy / sad
• positive / negative

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .72) was reported in the primary study.

Citation

Allen, Chris T. and Chris A. Janiszewski (1989), “Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Advertising Research,” Journal of Marketing Research, 26 (February), 30-43.

Keywords