Lead User (Child)

LULead User (Child)
6 items 2006 α .82 Free Franke, N. E., & Schreier, M.

What it measures

A six-item scale measuring lead user.

Response format

5-point scale

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .82) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Franke, Nikolaus, Eric von Hippel, and Martin Schreier (2006), “Finding Commercially Attractive User Innovation: A Test of Lead-User Theory,” Journal of Product Innovation Management, 23 (4), 301–15.

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Keywords

#advertising#persuasion
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