Self-Regulatory Focus (Prevention)

SRFSelf-Regulatory Focus (Prevention)
9 items 1997 α .82 Free Higgins, E. T.

What it measures

A nine-item Likert-type scale designed to measure the extent that a person is worried about being irresponsible and is motivated to avoid failure, losses, and threats.

Response format

9-point scale

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .82) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Higgins, E. Tory (1997), “Beyond Pleasure and Pain,” American Psychologist, 52 (12), 1280–1300.

Find on Google Scholar

Keywords

#advertising#persuasion
View & search this scale interactively →

Free access to 2455+ psychometric scales at PsychScales