Situation-Specific Thinking Style (Experiential)

SSTSSituation-Specific Thinking Style (Experiential)
10 items 1973 α .87 Free Epstein, S.

What it measures

A ten-item scale measuring situation-specific thinking style.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity.

Citation

Epstein, Seymour (1973), “The Self-Concept Revisited, or a Theory of a Theory,” American Psychologist, 28 (5), 404–16.

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Keywords

#advertising#persuasion
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