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Technology Usage Motivation (Intrinsic)

TUMTechnology Usage Motivation (Intrinsic)
5 items 2008 α .88 Free Dong, B. K., & Zou, S.

What it measures

A four-item scale measuring technology usage motivation.

Citation

Dong, Beibei, Kenneth R. Evans, and Shaoming Zou (2008), “The Effects of Customer Participation in Co-Created Service Recovery, Journal of the Academy of Marketing Science, 36 (1), 123-137.

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