Technology Usage Motivation (Intrinsic)

What it measures

A four-item scale measuring technology usage motivation.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• would provide me with personal feelings of worthwhile accomplishment.
• would provide me with feelings of enjoyment from using the technology.
• would provide me with feelings of independence.
• would allow me to feel innovative in how I interact with a service provider.
• would allow me to have increased confidence in my skills.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .88) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Dong, Beibei, Kenneth R. Evans, and Shaoming Zou (2008), “The Effects of Customer Participation in Co-Created Service Recovery, Journal of the Academy of Marketing Science, 36 (1), 123-137.

Keywords