A eight-item semantic scale designed to measure the degree of functional value a person's believes a particular object (product, process, etc.
7-point semantic differential
Full scale items shown. Always cite the original source when using this scale in research.
Convergent and discriminant validity evidence was provided by the original authors.
Kleijnen, Mirella, Ko de Ruyter, and Martin Wetzels (2007), “An Assessment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness,” Journal of Retailing, 83 (1), 33-46.
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