Usefulness (General)

USEThe degree of functional value a person's believes a particular object (product, process, etc
8 items 2007 α .95 Free Kleijnen, M. K., & Wetzels, M.

What it measures

A eight-item semantic scale designed to measure the degree of functional value a person's believes a particular object (product, process, etc.

Response format

7-point semantic differential

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Convergent and discriminant validity evidence was provided by the original authors.

Citation

Kleijnen, Mirella, Ko de Ruyter, and Martin Wetzels (2007), “An Assessment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness,” Journal of Retailing, 83 (1), 33-46.

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Keywords

#advertising#persuasion
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