Warning Prominence in Print Ads

WPIPWarning Prominence in Print Ads

4 items 2007 α .81 Free Torres, I. M., & Heiser, R. S.

What it measures

A four-item scale measuring warning prominence in print ads.

Citation

Torres, Ivonne M., Jeremy J. Sierra, and Robert S. Heiser (2007), “The Effects of Warning-Label Placement in Print Ads: A Social Contract Perspective,” Journal of Advertising, 36 (2), 49-62.

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