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Word-of-Mouth (Social Benefits)

WOMWord-of-Mouth (Social Benefits)
3 items 2007 α .89 Free Ryu, G., & Feick, L.

What it measures

A three-item Likert-type scale designed to measure a person's beliefs regarding the potential consequences of recommending a certain product to a specific individual.

Citation

Ryu, G., & Feick, L. (2007). A penny for your thoughts: Referral reward programs and referral likelihood. Journal of Marketing, 71(1), 84–94.

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